Your brand is your identity. And let’s be clear, branding is much more than just your product or packaging. It’s everything! It’s what your customers see, hear, read, think, feel and perceive about your product. We aren’t experts on all aspects of branding, but we sure can help you with your visual representation and packaging.

We at ABLT think the key to successful branding is to be consistent with theme and style. Infuse your company name, logo and colors on everything, not only your product. Doing this will help you establish a well-polished look and feel to your product line. In return, your clients will consider you more trustworthy. Having a professional look to your line helps clients to recall your company and feel more comfortable buying from you. After all, according to Simon Senek, “People don’t buy what you do, they buy why you do it.” Confident buyers make return customers.

So, how can we help?

ABLT can suggest ways to incorporate your logo and signature colors in strategic locations on your products and packaging using our specialty labels. ABLT will take into consideration the overall look and feel of your product and discuss unique materials and processes that will best work with your overall vision. We are excited to help make your company recognizable and memorable.

Ask us about RETAIL, INDUSTRIAL, or MEDICAL BRANDING. We do it all!

Worldwide Label Shipments Are An Important Part Of Our Business.

International business has been an important part of Advanced Barcode & Label Technologies over the years. Working with people from different parts of the world helps us step out of our bubble and develop a different perspective that makes us a better company. By offering worldwide label shipments we have been able to grow our expertise in solving problems that other US label makers do not understand.

There are label mandates in foreign countries that US exporters need to adhere to.  At ABLT, we are always ready to dig through the documentation to help our customers meet new label regulations.

Use the map below to explore our International and Worldwide Label Shipments of the last 30 plus years.

By November of 2017, pharmaceutical companies must be compliant with new changes to the Drug Supply Chain Security Act. This law, known as DSCSA, requires drug companies to serialize all packaging in case of recalls or investigations. Serialization of this kind is also required by the European Union for pharmaceuticals being sold overseas. These required labels are essential for what is called “track and trace”, which is the process of finding current and past locations (and other information) of a unique item.

With serial numbers and barcodes, this process is made possible. Serialization offers a quick and easy security feature. It gives each individual item is own serial number, which eliminates the chances of mix ups. At ABLT, we produce custom serialized labels for a number of companies, including many in the medical field. Below is an example of a label that can be used to give information about what the product is, where it was produced, and when it was produced.

Is your label design in need of digital serialization? Give us a call at 1-800-321-3653 or send us an email.

Often, customers come to us with the need for labels that go on products that expire. (Food, cosmetics, lab results, etc.) They need something that can be printed or written on, but remain recognizable. Sometimes a simple white label will not do, especially when brand recognition is important.

Watermark labels fit that need. These labels allow the customer to print their own information, but retain their logo and packaging look. We print a faint, low-contrast image on matte paper, like the Hobart Scale label above. Then the customer is free to add any information at any time.

For a free sample packet, give us a call at 1-800-321-3653 or send us an email!

Barcode labels that wrap around your product could be the answer to the question “Why doesn’t my package scan?”

If you have ever been through a self checkout line in a grocery store and run your item over the scanner multiple times, you have an idea of what I am talking about.

When you wrap a bar code label around a cylindrical product like a pint of ice cream or a jar of vitamins there is a good chance that the bar code cannot be read. The scanner must be able to see the entire barcode at the same time.

Changing the barcode orientation can be used to overcome scanning issues:

Using the correct orientation of the label on test tubes or vials means rotating the bar code 360 degrees. Now the bar code is stretched around the tube allowing it to be read by the scanner.

Examples of changing the location of the barcode labels that wrap include:

Taking a bar code racking label and extending it to wrap under the cross beam to allow it to be scanned from directly underneath.

Case labels can be extended to wrap around the box so that it can be scanned from different directions as long as the full barcode is located on a single side of the box.

The height of linear bar codes also known as a 1D bar code can be stretched or shrunk without affecting how well it can be read by a bar code scanner. Sometimes a taller bar code will give you a better read because you have a greater chance that the reader can see all the bars at the same time.

Remember, applying a bar code in the wrong direction on your product can lead to not getting any read at all. When a scanner attempts to read a barcode, it must be able to see all the bars at the same time.

Click here for more information on bar code labels.

Talk to a label expert at 800-321-3653 or 404-671-3150

This week, our latest challenge has been helping a vodka company design labels for their very unique bottle. For something this artistically designed, we couldn’t use a simple rectangular label. Instead, we’ve made a triangular one to fit perfectly on one of its facets.

Not every package lends itself to a flat label, so sometimes you need to be creative with the label design or placement. Other times, a label will just not work and a tag material will need to be used.

The best time to start thinking about label designs is before you have designed your package or product. Consider the surface and material that the label will need to adhere to. Think about the environment and how the product will be handled once the consumer has purchased your product.

The vodka bottle was a bit of a challenge, but we are always up to the task. Got something unusual that needs a label or tag? Give us a call and we’ll work with you to make sure it’s perfect.

Talk to a label expert at 800-321-3653 or 404-671-3150

Editor’s note: This post was originally published in August 2016 and has been completely revamped and updated for accuracy and comprehensiveness.

Do we have your attention now? 

Custom warning labels are an important part of your customer’s user experience. Sure, they may not prevent all accidents, but they serve to remind everyone of proper procedures and when extra caution is needed.

Warning label information must be readable not just when they are applied but 5, 10 years or more. The materials you select for your warning label are important, the print colors need to be readable even after years of exposure to the sun.

Because dangerous environments can vary, each warning label needs to have it’s own customized set of colors, symbols and warning statement.

Here at ABLT, we produce a wide variety of custom warning labels in various materials, inks and lamination films.

Our standard warning labels are durable and will stick to any smooth surface. Need a label that has:

• Better adhesive?
• Reflective background?
• A QR code that links to a MSDS page?

You name it, we can make it a little safer.

Give us a call (404.671.3150)! [Read more…]